NEWS | Scottish Outdoor Brand Keela Unveils New Range Designed to Encourage Local Adventures

June 22, 2023 Shell Robshaw-Bryan

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Fife-based outdoor clothing manufacturer, Keela, has launched the first-of-its-kind ‘Wee Days Oot’ collection, celebrating everyday outdoor adventures with Scottish craftsmanship and sustainable materials.

The ‘Wee Days Oot’ collection, designed for the everyday adventurer, seeks to encourage individuals to head outdoors by providing them with ultimate comfort and practicality. The multifunctional pieces of clothing promote local adventure, no matter how small, and embody Keela’s ethos that outdoor adventures are all around us for everyone to enjoy.

Designed and manufactured in Scotland, the latest addition to Keela’s ever-growing range was partially developed in collaboration with the Scottish Community Interest Company, The Ootsider.

A percentage of the proceeds from the Bahookie Changing Robe will be donated to The Ootsider Charity tackling rough sleeping across Scotland.

The range is made up of four core items all featuring outer shells made from recycled fabric:

1) Bahookie Changing Robe, a waterproof changing robe offering a super-soft fleece inner lining to provide warmth

2) Drookit Drying Robe, a waterproof drying robe lined with a towel material to dry off after a dip in the sea

3) Coorie Blanket, a versatile and waterproof blanket designed to wrap around the shoulders and which folds into itself to provide easy transport

4) Smirr Poncho, a waterproof and packable poncho that folds into its own compact carry bag.

With the campaign strapline in Scottish Gaelic ‘Rannsaich ansaoghal timcheall ort’, which translates to ‘Explore the world around you’, Keela’s ambition for the new collection is to be the catalyst for more people exploring their local area and make small outdoor adventures part of their everyday lives.

The ‘Wee Days Oot’ collection

Speaking on the news, Keela Sales Director, Sam Fernando, commented: “At Keela we strongly believe that the outdoors is for everyone and that there is no adventure too small.

The ‘Wee Days Oot’ collection is the embodiment of this – bringing that additional touch of comfort while encouraging individuals that there is an adventure to be had on their doorstep, and not just in the mountains and on the trails. Small adventures can have a big impact, whether it’s a night time stroll to watch the stars, munching on smores on the beach as you watch the sun go down, or a quick dip in the local loch or river, and this collection will take you there in maximum comfort, inspiring you to venture into those previously unexplored areas.”

The collection represents Keela’s core brand beliefs of IQT – Innovation, Quality, and Technology, and is a further chapter in the brand’s illustrious history, coming after Keela recently launched its innovative ‘Legacy Project’, designed to promote the longevity of its kit through recycling, repurposing, and giving second life to the unsold vintage garment.

Find out more about the Keela ‘Wee Days Oot’ collection.

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Shell Robshaw-Bryan

Editor & Owner at Camping with Style

Shell loves all things travel and outdoors and is a nature-loving, comfy-camping kinda girl. Shell started the Camping with Style blog after a serious snowboarding accident which left her with a broken back. Despite this she used the outdoors and healing power of nature to aid her recovery and she continues to spend time outdoors whenever she can.

From open water swimming, snowboarding and kayaking to hill walks and meditation, Shell shares her travels and microadventures here on the blog and in various publications she's written for, Shell has a particular interest in promoting wellbeing and the many benefits of nature therapy.

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