NEWS | Introducing PRESSIO High Performance Sportswear by 2XU founder

May 12, 2021 Shell Robshaw-Bryan

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PRESSIO is built on the relationship founded between athlete and their performance and their desire to create world-leading sporting apparel in a sustainable way. Jamie Hunt, former professional Triathlete, co-founder and former head of product at 2XU, has created a new sportwear brand built upon the pillars of Performance, Sustainability and Ethics.

The team at Pressio has scoured the planet in securing and developing world 1st fabrications that offer the athlete unsurpassed performance and in doing so has achieved this by working with some of the world’s leading recycled yarn developers including Unifi in the USA and Aquafil in Italy.

Every yarn selection, knitting technique, dying and manufactured, has been rigorously examined in taking this approach. In summary all products are exactly engineered to enhance your workouts and recovery, without sacrificing the community or environment.

Using new printing techniques PRESSIO have been able to eliminate the highly toxic and energy consuming batch drying through the majority of the range, and incorporated 100% recycled fabrics through their run specific collection. They have also sunk the added costs associated with sustainable production, and curated a collection that’s both a product of craft and creativity, as well as being accessible for everyone.

A scrupulous supplier selection process means that only manufacturing communities that align with PRESSIO’s high standards and meet or exceed their Code and Supplemental Guidelines, become partners.

The brand is looking to tenaciously engage with civil society, governments, the private sector, and peers to affect systemic change of labour and environmental challenges in the countries with which they work

Jamie Hunt said,

“No sporting brand has truly been able to step up and meet performance parameters in their sustainable fabrications that match non sustainable options. In my 20 plus years of engineering performance fabrics, this is the range I am most satisfied with. And we have a pipeline of new fabrics still in development, that raise the bar even higher.

We want to give the athletes a sustainable alternative which is in line with price and exceeds performance that has been offered before.”

Prices Start From £60 for Compression and £35 for Run

Available From Selfridges and Browns, find out more at Pressio.com

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Shell Robshaw-Bryan

Editor & Owner at Camping with Style

Shell loves all things travel and outdoors and is a nature-loving, comfy-camping kinda girl. Shell started the Camping with Style blog after a serious snowboarding accident which left her with a broken back. Despite this she used the outdoors and healing power of nature to aid her recovery and she continues to spend time outdoors whenever she can.

From open water swimming, snowboarding and kayaking to hill walks and meditation, Shell shares her travels and microadventures here on the blog and in various publications she's written for, Shell has a particular interest in promoting wellbeing and the many benefits of nature therapy.

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