NEWS | KEEN Launches Conciously Created “KEEN Together” Mask Collection

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KEEN supports the movement of wearing masks with the launch of its comfortable, Consciously Created non-medical, cloth face mask collection.

Making mask-wearing socially acceptable is widely agreed to be an important element in the fight against Covid19. KEEN continues their support of this movement as they launch their KEEN Together Mask collection.

In addition to being comfortable and fully washable, the KEEN Together Mask collection cleverly merchandises with models in KEEN’s shoe line. With its “Wear Masks, Love Others” mantra, KEEN is encouraging people to wear non-medical, cloth masks every day to help keep communities safe across the globe.

KEEN initially started producing cloth masks for factory workers and their families on a converted production line in its Thailand factory. Made from upcycled materials intended for its footwear, KEEN then proceeded to donate 250,000 cloth masks to workers on the front line such as supermarket workers, retail partner staff and KEEN employees and their families around the globe.

KEEN Together face masks

The demand for KEEN’s non-medical, cloth masks continued to grow, so KEEN decided to make them available for purchase, creating the KEEN Together Mask line.

“As a family-owned business, we’ve always felt a responsibility to do the right thing. When the pandemic hit, we created the Together We Can Help initiative that empowered our community to donate 100,000 pairs of KEEN shoes to people on the front lines of the crisis.” said Erik Burbank.

KEEN Chief Brand Officer.” As one of the few remaining global shoe manufacturers that owns its factories, we were able to quickly pivot production to start designing and producing non-medical, cloth masks to help keep our community safe” said Burbank.

Made from two layers of Better Cotton Initiative (BCI) certified cotton canvas, the KEEN Together Mask is designed to be worn every day like clothing and are fully reusable and washable to reduce the impact on the environment. With adjustable ear slides for customised long term comfort, the KEEN Together Mask initially comes in seven colors. Each colour is designed to pair perfectly with select KEEN shoes and sandals, giving KEEN fans the ability to express their own style while helping to keep everyone safe.

KEEN Together Tie Dye Mask

How to buy your KEEN mask

The KEEN Together Mask retails in packets of two (allowing users to wear one and wash one in sequence) in a choice of seven colours including three fabulous tie-dye editions, in size XS/S (suitable for children aged 3 upwards) and M/L for adults.

Priced at £10 for a packet of two masks, the non-medical, cloth masks will be available to purchase from select retail partners including Cotswold Outdoor, Epicentre, Garbstore and Oi Polloi from early July and online at from August 2020.

Check out the KEEN Blog, to learn more about this great initiative.

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Shell Robshaw-Bryan
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