NEWS | Weird Fish Clothing Celebrate Their 25 Anniversary

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Here at Camping with style we’ve long been fans of Weird Fish so we jumped at the chance to get involved with their 25th anniversary celebrations. With a strap line of “wear the weekend” their casual clothing is designed to be easy to wear and comfortable, ideal for camping and exploring the outdoors!

25 years of Weird Fish



How it all began

The Weird Fish story began in October 1993, inspired after a walk along a coast path in Cornwall. The brand set out with a simple mission, to produce well-priced, well made and distinctive clothes that become instant feel-good favourites.

Twenty five years later, Weird Fish is proud to still have the same founding values at its core, creating easy-going clothes that evoke that forever weekend feeling, reflected in its strapline ‘Wear the Weekend.’

The original brand concept was based on artist T-shirts, after discovering a unique airbrushing technique. There was a rising demand for the original designs featuring the ‘Weird Fish’ and from this, the brand was born. Weird Fish’s artist T-shirts remain as popular as ever, and the series of limited edition charity T-shirts, designed exclusively for the RSPB and Battersea, are particularly popular with the brand’s loyal customers.

Weird Fish is renowned for its Macaroni™ sweatshirt range, which uses a triple-twist yarn, originally discovered in Turkey. The Macaroni has been with Weird Fish since the brand’s beginning and is still its most popular range, loved for its quality, comfort and individuality.

25 years of Weird FishMy Macaroni hoody provides the perfect extra layer, ideal for Autumn walks and chilly days

The brand’s headquarters is based in Gloucestershire, with 15 own stores, 20 concessions and over 400 wholesale stockists spread across the country. The whole range is also available from an easy-to-navigate website, with an integrated FitFinder.

To celebrate its 25th anniversary, Weird Fish will be promoting its ‘new’ heritage Macaroni range. Classic Macaroni styles such as the Cruiser will return, showcasing original designs, including the return of the much-loved metal fish zip pulls, and all at 1993 prices.

Devoted Weird Fish fans can visit the brand’s social media pages to enter a competition to find out who has the oldest T-shirt. The winner will get the age of the T-shirt in T-shirts.

Find out more on the Weird Fish website.

25 years of Weird Fish

Thank you to Weird Fish who sent us one of their fab Macaroni hoodies. We were not paid to publish this feature.

Shell Robshaw-Bryan
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